The best selling techniques for professional sellers
Some may find it funny: selling techniques? Is there such a thing as teaching marketing and selling education?
These people believe they have to learn this stuff at the market with testing and making mistakes.
What is selling?
As Brian Tracy says the end of marketing is the beginning of a long relationship with your customer!
Selling is to guide and lead the customers so they make the right decision.
I believe if you want to become better at something, you need to know everything about it. Learning about a sale requires certain information and basics. One of them is selling words.
You sold something when you gain profit from satisfying your customers.
Selling education is using techniques creatively in order to gain more profit.
What’s the difference between selling and marketing?
Irwin Cotler says that selling is not marketing but it’s a tiny part of it.
Selling is a process from the moment you manufacture something until you sell it to a customer but marketing is going to the customer first and then start producing something based on their needs.
Who is the seller?
Seller is the person who is able to impress the customers, satisfy them or even change their minds about buying a product.
Tom Hopkins says the selling is a hard job and you need to use some unique techniques to be successful in it.
Cotler says: customers don’t buy a company’s products on their own if we don’t persuade them. so the most important duty is for the seller to convince customers to buy a product with the help of selling techniques.
7 useful steps to be a professional seller
1- Knowing all about your product
As a seller, you need to have all the resources and info to convey to your customers so they would be satisfied or even more willing to buy your product.
Imagine marriage. When you want to get married, you have known all about your partner. It’s the same here. When you want to buy a product, you need to know all about it.
Consider a cloth you know nothing about its cloth, the quality and the fact that which manufacturer you bought it from. Now there are jeans over there in the next shop which tells you how the quality is, which cloth or thread they have used and how different the range of its colors are. Besides the name of the manufacturer is written above the shop. I don’t know about you but I myself want to buy those jeans right now!!!
2- Asking the right question is one of the thoughtful selling techniques
Only then you realize what your customer wants when you ask the right questions. Imagine your customer wants some guidance to buy a cellphone. You need to ask him what brand he wants, which color, what features, how much the internal space should be or if the megapixel of the pictures he takes matters.
There are many questions you can ask. This way you will exactly know what kind of cellphone your customer wants and you can give him more information about it far more easily.
The simplest way is to provide those questions before even having a customer. You know what your job is. So you can easily make 5 to 10 (even more) questions!
3- Be farsighted!
When you only see the profit ahead of you (for example for a month), you don’t think about attracting the customers for a long time, or you don’t consider what may be the advantage, disadvantage, defect, and loss.
You don’t have to be short-sighted. You need to see the future of your job, plan for it, and move toward it and behave your customers like they are going to be yours forever.
Farsighted in selling means you consider your customer as a long-term customer. They are not a one-time buyer. So you need to set your goals and behave based on this idea.
4- Say thank you!
Yes! One of the easiest selling techniques is to say thank you politely and kindly!
Thank you, sir (ma’am) for choosing me as your seller!
Thank you for choosing our shop!
Psychologists say that when you say thank you to someone, you increase their and your self esteem.
I have another suggestion too. do you thank your customers even if they don’t buy anything from you?
If you do, it’s fabulous and if you don’t, I strongly suggest you do.
Your kindness and politeness may stick to their mind. They may buy from you the next time or if they don’t need your services, they’ll introduce you to their friends who do and say: “this one was so kind. You can go there to buy your stuff!”
5- Do not be afraid of hearing “No”
How many times do you hear your beloved says no and you continue to impress her/him to have them?
Of course, it can be a thousand times. They are the love of your life. You’re not going to give up that easily.
The same must go for your job especially if it’s selling because you may ask people to buy something from you, advertise your product, smile, thank and respect them but they still say no.
Nothing bad is going to happen. When customers say no, it means you have left a small spot. you need to fix the issue and then try again.
Who is more thick-skinned?
You can make a deal with your co-workers. You all are the sellers of your company. So, play a game. Choose a customer, and try so hard to get them to buy your product. See how many times they say no but you keep going until they buy it. see which of your colleagues give up!
6- Timing as one of the selling techniques
When you manage your time, you can have more time for your customers and even more time to attend to more customers.
7- Always smile!
The last step which all sellers know is to smile.
Be sure that your smile is real because the customers know when it’s fake and its effect is twice worse than not smiling at all!
Do you know how to smile all the time? I will tell you its method.
We have only 16 milliseconds to see the other person’s face and memorize its details.
The most important thing is that within this very short time, it’s only your smile that the other person can notice.
As we say while reading a book, a whole message of the paragraph matters, your audience sees only your smile in that short time! so try to make the best of it!