What is the importance of audience analysis in public speaking?
Audience analysis makes your presentation perfect and memorable.
What is the audience analysis? It means you should know to whom you are talking and more precisely:
1- Who are these people?
2- How old are they?
3- What social position they have?
4- Do you have a presentation for men or women? (or a combination of both?)
5- How much do they know of the subject?
6- How much are they interested in the topic?
9- And so on.
We should consider all these options to design an excellent presentation. We want the audience to learn and use what we teach them in a pubic speaking.
We have to know how old they are because it effects on our speech and the usage of our words.
If our audience is adults between the age of 20 and 30, we have to have a particular design for our speech.
If they are 8 to 15, we have to have another kind of presentation.
It’s important to know how the audience thinks. For example, “children at the age of 10 to 12 don’t have abstract thinking”, Jean Piaget, the famous psychologist who’s known for his research on children said. They only can see and understand the visual things and concepts, so it’s our artistic actions to present everything visually and don’t use abstract topics.
And when you have a presentation for teenagers, you have to put a certain amount of excitement into it, and you have to be very calm, gentle and dignified towards the elders.
The audience’s age comes first all the time.
You have to know the audience is women, men or a combination of both. When they are both woman and men, you don’t have to compare them. Don’t ever say men are like that and women are like this.
We have to choose the right sentences. Don’t say men are very successful and have persistence. Women might be irritated to hear that. Try to say successful men have unique specialties.
You’d be interested to know that even men and women’s brain scan is different, so their Circulatory system is different too.
For each of them, we have to use a particular way to talk to
What to do to impress men?
Men’s brain has different and partitioned parts. Each part has its specific responsibility. So men hardly ever can do several things at the same time. You as a speaker, must not involve several topics together because they will be confused and they don’t want to pay attention to you.
For example, you can’t change the mimic of your face too much and you don’t have to interrupt them.
Another point is that men’s brain always seeks for logic and reason, so you have to have a reasonable proof for what you are saying. You have to follow a definite path.
What to do to impress women?
Women’s mind is designed to find a combination of everything, express feelings and receive them.
So it’s a good idea to make them curious. Another point is that women’s brain can do several things at the same time.
So you can change your expressions on your face and keep talking at the same time. Do not worry and try to express your feelings as much as you can. This way you can impress women very much.