Importance of the art of storytelling
The art of storytelling is a powerful tool for speakers. It makes our presentation more exciting and attractive. But most of us don’t know its principals.
We all loved stories since we were a child but now that we have grown up, we think it’s not official to tell a story in the middle of our presentation!
The fact is that a speaker is attractive when he can imagine every single word in his mind and make a story out of it.
Let me tell you a better reason for the importance of storytelling in public speaking.
I’m sure when we were a child, we never said to our father or grandparents: “oh, stop telling stories. I’m sick of it”.
Another reason is that all great speakers told a great story from Aristotle to Bible stories. From Steve Job’s success story in Apple company to the story of the future of Germany by Hitler. All speakers use the art of storytelling in their presentations, and they tell different kinds of stories.
Let’s talk about how to use the art of storytelling in public speaking.
1- Related story
The first thing you should know is that the story must be related to the subject you are presenting. For example, if you are talking to children about the importance of investment, you have to use the art of storytelling and tell a story about your childhood or someone else and explain what will happen if they don’t learn what does investment mean and what are its uses.
Imagine I have a presentation about buying clothes. I say: one day I went to a shop, I bought a shirt and I came back home.
The audience won’t listen to us while you are telling a story like this. You have to make an exciting story. Use special events, adjectives and make the audience imagine what you experienced.
This one is not an essential feature but it can have an incredible impact on the audience, and they will consider your presentation very impressive.
Finally, I suggest no matter how official your presentation is, use the art of storytelling in the best way you can so that it sticks in the audience’s mind.