Why the speech topic is so important?
We have to know which methods to use so we can choose an interesting speech topic because that is what matters in a presentation and attracts the audience’s attention.
The primary technique to choose a speech topic
Your subject must have these features:
1- You have to have enough knowledge about it
2- The audience must like it.
3- You need to like it too.
The subject has to have all three features at the same time. Otherwise, your speech will not be attractive enough.
Let me tell you an example. Imagine your company sells billboards and signboards. A sponsor of a seminar about marketing and selling asks you to speak for 5 minutes to 2000 people in a congress. It is an excellent opportunity for you to change your position and credibility.
Here, there are several options to choose a speech topic:
• When you love the subject, and you have enough knowledge, but the audience doesn’t like it.
In this state, you may perfectly present because you like the subject and you have enough knowledge. It may be attractive, but that doesn’t mean the audience will listen to you. When the audience doesn’t love the topic, he doesn’t listen, no matter what.
The method is to attract the audience the moment we start our speech. The audience has to feel responsible to listen to us!
You can compare the current situation to the situation you want to explain, say some interesting points, promise and guarantee that this presentation will be useful for the audience. These methods can help you attract the audience.
• You don’t like the subject, but the audience does, and you are a professional on that topic.
When this situation happens, you are not motivated and excited enough to speak about the subject; in result, the speech won’t be satisfactory for the audience.
For example, imagine a professor that teaches only for its salary, and he doesn’t like the subject. The students will figure this out soon enough, and their attention to listen will fade away.
Read more: “How to be an attractive talker?“
For these public speakers, I have no advice but leaving the subject and choosing the one they love. The right criteria to do a job is to see if you are still willing to do it without earning money.
• When the audience and we loves the subject, but we don’t have enough knowledge about it.
The third situation, which is the topic of this article, is like a taxi driver and a passenger talking about nuclear energy, attractive but without any useful content!
Now it’s time to find the best and the most idealist speech topic and talk about it!
The best speech topic
There is never going to be the best topic for presentations. It depends on the situation and the audience.
For example, see this picture below:
It’s a seminar I had with 1200 people as an audience. They bought tickets to listen to “starting a new business” but imagine if I’d talked about body health and exercise. They didn’t expect to hear that so they probably would have complained violently.
The content of your presentation must be the same as the audience’s expectations.
A list of presentation topics
Some people want me to write a list of presentation topics for them and hand it over! By reading this article so far, you must know there is no such thing.
Each person and audience has a unique situation, and there is not a particular list that is useful for a doctor and a manager at the same time!
Mistakes in choosing a speech topic
1- Ignoring the audience’s interest
The topic must be interesting for the audience. You may have complete dominance over the subject, but the audience won’t listen if they don’t like it. If you choose the topic only you love, it shows your selfishness and ignorance to the audience.
2- The disproportion between the time and the subject
Some public speakers stand on the stage and say: “My subject is very lengthy and detailed that I can talk about it for hours and days. I can’t talk about it in such a short time…”
This sentence has two meaning in an expert’s point of view:
– I couldn’t find the right topic suitable for this amount of time.
– I can’t manage my speech and choose to talk about priorities.
Notice that your speech topic must be detailed enough and suitable in that specific amount of time you have so that you don’t face the lack of time because it would be like a person who wants to place a ladder into his pocket!
3- We can’t attract everyone’s attention
See the picture below:
See how many people are there? I’m sure it’s obvious how different human minds can be. It’s surely impossible to attract everyone’s attention. The goal is to attract as many people’s attention as we can and try to upset no one!
The topic for lectures and conferences
Many students ask us which topic is interesting for their lectures at school or university. Fortunately, it’s not an obligation to attend all of the above features to choose a topic for lectures. So you can read “What are the Best Presentation Topics for College Students” for more information.
In conclusion, I want to say the final point. Most of the times, it doesn’t matter how attractive a speech topic is. It’s the public speaker who can change a weak topic into an attractive one!