How to have a “call to action” in presentations?
Now that we learn what to say to start a speech and how to overcome the fear of it, we have to know how to end it and how to use the “call to action” trick to finish our presentation?
It’s essential to understand how you should end your speech. There are many ways, but in this article, I want to talk about one of the most useful methods. If you use this skill well, I assure you that your speech will be more effective. It’s called “call to action.”
It means depending on what we discussed; we ask the audience to do something related to it. If we do it right, it can motivate the audience.
You certainly have seen some speakers which you can’t tell when they finished talking. By using the “call to action” method, we can show the audience that the speech is almost over. It has a better effect because we ask them to do something related to the topic.
For example, one of my friends who was a doctor had a presentation about smoking and its disadvantages. I looked at his papers. He wrote, “thank you for your attention and goodbye.” Well, it was a simple way to finish a presentation. Imagine he’d finish his speech another way as I suggested.
I told him to ask the audience to do something after he talked about the smoking harms: “dear friends, I thank you for your attention and I want you to start the first step to quit smoking. If you have any cigarettes in your pocket, throw it away right now to the bin across the hall. Say goodbye to cigarette and make sure you won’t use it again.”
He acted as I suggested and this way, his presentation was more effective. The audience was motivated. Most people did the exact thing and felt very good.
Some extra points about “Call to action”
We have to use “call to action” right away. We have to ask the audience to act at the very moment. The call to action which delays even for several minutes doesn’t have the same effect, and the audience will forget about it. If my friend asked the audience to throw away their cigarettes whenever they had the chance or when they got home, they probably would forget it, or they would postpone it.
As I said, we have to say do it right away in your way out of here or even in the salon. For example, I told my friend to ask the audience to throw away their cigarettes to the bin at the end of the salon.
I hope you can use the “call to action” trick very creatively so it can motivate your audience and have an incredible effect on them.